Are you struggling to find new hires? You’re not alone. A lot of companies are having trouble filling openings, especially for jobs with skills in high demand. Before you publish your ads on job posting sites, take a few minutes to assess what you’ll be posting. The trick is standing out.
Talk up your benefits, company culture, and perks. Don’t be shy in your employment ads. Highlight your great insurance package, 401(k), profit sharing, and competitive salary! Consider publicizing the salary range - this will entice the applicants you want and deter those you don’t.
Focus on Culture
To really stand out, be sure to mention how great your company culture is. Share your specific values and explain the creative ways you bring them into your organization. Be creative with your employment ads. The look and feel of your ads should tell applicants what kind of company culture you have. So should your social media presence. Many of your prime candidates are using social media daily, and this is a cost-effective way to reach them.
Your best ambassadors, though, are your loyal, happy employees. Ask them to tell their contacts about the great organization they work for, and consider implementing a referral bonus.
Reassess the Position
If a lack of skilled candidates is the issue, you might consider filling out or expanding your entry level roles. Entry level employees are a great source for promotion into technical and skilled roles. If you don't have any entry level employees, considering creating new positions for a wider talent pipelines. Just remember that once employees are trained or have expanded their skills, they expect higher wages.
Want to learn more recruiting and hiring tips? Watch our free webinar "Hire Right the First Time: 4 Tips for Successful Recruiting & Interviewing."